Training Tips 101: Top 3 Abdominal Building Exercises

Dear fitness professional,

A strong core is the foundation for a powerful, athletic body – it is the ‘powerhouse’ of the athlete and goes far deeper than the oft-desired six-pack abs. The “core” is technically made up of two ‘units’ – the inner unit and outer unit – that work independently and cohesively to provide both stability and movement.

Layers of the core

The Inner Unit is made up of the Pelvic Floor, Transversus Abdominis (TVA), Diaphragm, Multifidi as well as certain fibres of the Internal Oblique’s, Longissimus and Iliocostalis – which are all deep muscles located near the spine. The primary function of the inner unit is segmental stabilisation of the spine and support. It basically acts to protect your vital organs where there is no skeleton to do so. These muscles are tonic muscles, meaning they are predominantly slow-twitch with a high fatigue-resistence and should remain activated throughout most of the day if functioning correctly.

The Outer Unit consists of the Internal and External Oblique’s, Erector Spinae, Latissimus Dorsi, Glutes, Quadratus Lumborum (QLs), Adductors and Hamstrings, all of which are phasic muscles and create movement.

Correct functioning of the core is when both the inner and outer unit activate sequentially. The inner unit should activate foremost, with the TVA firing off first, a split-second before the internal and external obliques to stabilise the spine and trunk for movement.

TVA Activation and Diaphragm Training

Correct activation of the core is paramount to good technique in the weights room – if you can’t activate your inner unit to stabilise your spine and pelvis, you leave yourself open to sheering forces at the joints, which over time can wear them down causing both short-term and long term damage and pain. Instability also limits your strength, which limits results.

As such, one of the first requisites for all my clients prior to hitting the squat rack or the platform, is to ensure correct breathing patterns, which in turn ensures activation of the pelvic floor and TVA muscles.

Inhalation increases intra-abdominal pressure within the abdomen, triggering a contraction of the pelvic floor and multifidi thereby stabilising the lower back and pelvis. This intra-abdominal pressure creates passive tension in the TVA and thoracolumbar fascia, to round out the team responsible for core stabilisation.

Breathing occurs with contraction and relaxation of the diaphragm. As the diaphragm contracts, it expands into the abdominal cavity, increasing the available space in the lung cavity and drawing air into the space created.

We Have Forgotten How to Breathe!

In our society however, we have a cultural trend of shallow-breathers; people who breathe using their accessory breathing muscles, namely the Intercostals, Pectoralis Minor and Serratus Posterior Superior, whilst not activating the diaphragm fully, if at all. The result is a short, fast breathing pattern similar to hyperventilation, both in sight, sound and physiological implications.

Think about it – when does your body naturally go into a state of hyperventilation, and physically what does this look like in the body?

It is usually following intense exercise, intense fear or shock, all of which coincide with a release of the stress hormone, Cortisol, and when in this state we tend to assume a ‘hunched-over’ posture, with rounded shoulders to shorten the passageway to the lungs.

It is a bit of a case of the chicken and the egg in terms of which is the catalyst, however there is a certain profile I see a lot in clients with poor breathing patterns:

  • Stressed executives
  • Hours of sitting/standing
  • Tight, rounded shoulders, postural imbalances
  • Poor mind-muscle connection/body awareness

Whether the sitting/standing with poor posture led to postural imbalance and core dysfunction, which led to poor breathing patterns, which led to high cortisol….or a high-stress lifestyle led to high cortisol and incorrect breathing habits which led to postural imbalance and core dysfunction I do not know, but there is certainly a correlation that I am seeing over and over again.

Stress management is crucial in our high stress culture and lifestyle – this is a major component of all programs at Clean Health Fitness Institute, as we understand that lifestyle plays a primary role in health and body composition.

With clients who present with the above profile, core training always begins with learning how to breathe and activate correctly. Once you know how to stabilise, you can graduate to loading the spine with lifts such as deadlifts, squats and presses. If your core is weak, use your rest periods to practice deep breathing and TVA activation.

How to train the Core

Stage 1: Begin with the Breath
You should be able to comfortably inhale for 3 seconds, then exhale for 3 seconds, at a minimum. If this is uncomfortable, or unachievable, you are likely not utilizing the full capacity of your lungs, and not activating your diaphragm.

To train the Inner Unit, begin by lying on your back with your hands on your diaphragm, at the base of the ribcage. Inhale normally and as you exhale, apply a gentle pressure down on your diaphragm and continue to exhale until you are completely empty of air and continuing trying to exhale results in a rasping sound.

On your next inhalation, feel your diaphragm expand beneath your hands and draw the breath in slow and deep. You should feel your lower lungs/stomach expand first, then into your back and sides, and the chest should rise last.

Stage 2: TVA Engaged

Whilst lying on you back, imagine you have a piece of string tied to your belly button and connected to the floor beneath you. As you exhale, imagine this string is being gently pulled to draw your belly down to the floor, creating a mini vacuum. When you inhale, try to hold onto this contraction and tighten it with each exhalation.

Engaging the TVA is simple enough – training the TVA to remain on

is where the real challenge lies, as is best achieved through practice and mindfulness. If you know you have issues with core activation, I recommend having a mental cue to reset your posture and activate your core throughout your sets to ensure it remains on.

Stage 3: Segmental Stabilisation 

Now that you can activate your deep core to stabilise safely, the next stage is to introduce movement at the Outer Unit whilst trying to maintain stability of the Inner Unit.

Below I have detailed some of my favourite exercises for training the Outer Unit of the core.

  1. Plank

Ahh, the good ol’ plank. A favourite of mine since gymnastics days and one of the fastest methods for developing strength in not only the entire body, but also the mind!

Depending upon your level, planking can be scaled to ensure correct activation of the core muscles, no sagging or lifting of the hips. Planking is also incredibly beneficial for shoulder stability and strength. Aim to work up to a 2min straight arm plank.

Muscles: Isometric contraction of inner and outer unit and many muscles across the whole body.

Execution: Hands/Elbows shoulder width apart, pulling the floor apart between them and pushing away from the floor to spread your shoulder blades across your back. Focus on drawing the belly in and upward to create a vacuum and tuck the tailbone under to ensure lower abdominal activation. Press the heels back and engage the quads to lift the knee caps.

Progressions:

  • Hover Elbow Plank
  • High Plank
  • Side Plank
  • Single Arm Plank
  • Plank Variations

The old fashioned plank as demonstrated by CHFI presenter Sarah Bartlett!

  1. Hanging Leg Raise

Another gymnastics conditioning drill, hanging leg raises are highly effective for developing strength in the often dormant lower region of the rectus abdominis, aka the “6-pack” abs, as well as assisting with rounded shoulder postures by stretching in the hanging position. Always begin with bent leg variations to warm up and wake up lower abdominals to ensure dominant hip flexors do not take over.

Muscles: TVA, Rectus Abdominis, Lats, Internal/External Oblique’s

Execution: Hang from a straight bar, with spine supported so you cannot swing. Lightly engage lats and shoulders to keep collarbones wide and shoulders away from ears. Squeeze your legs together and bring your toes in front of your midline, tucking your tailbone under to put the pelvis into a posterior tilt and gently squeezing the glutes and core. Pull the knees up as high as you can, control the legs on the way back down to ensure not swinging.
Progressions:

  • Bent Leg Raise
  • Half Straight Leg Negative Raise
  • Half Straight Leg Raise
  • Straddle Leg Raise
  • Straight Leg Negative Raise
  • Straight Leg Raise

  1. Reverse Hyper

Popular in both gymnastics and bodybuilding cultures, the reverse hyper is a favourite for developing strength in the posterior core.

Muscles: glutes, hamstrings, erecor spinae, lats, TVA, diaphragm

Execution: Lay over the machine with your hips off the edge so that your feet can hang beneath your hips. Brace yourself with your core and shoulders to stabilise to torso, whilst lifting and lengthening the legs. Think about drawing the pubic bone up toward the ribcage to keep lower abdominals and deep core on to stabilise the pelvis.

Progressions:

  • Bent Leg Reverse Hyper
  • Straddle Reverse Hyper
  • Straight Leg Reverse Hyper
  • Weighted Reverse Hyper
  • Reverse Hyper Variations

The above 3 exercises and their variations are some of the staple exercises used to develop a strong, functional and aesthetic core alongside correct breathing and lifting technique. The optimal way to train your core is in the manner in which you want it to be strong, i.e. if you need a strong core to get your squat heavier, then the best way to achieve this is through progressively overloading and periodising squatting with correct core activation.

In closing, training core does not equal six pack abs – lifestyle and nutrition play a major role, and stress is one of the biggest inhibiting factors for most individuals today. Maintaining a healthy lifestyle, managing stress and eating a balanced diet are the secrets to revealing your 6-pack abs. The above exercises and techniques will help you to develop a strong, athletic core to ensure optimal training potential and longevity, the rest is up to you.

Editors note: If you are a personal trainer interested in learning our industry leading methods when it comes to program design for human health and performance, check out our Performance PT Certification program which we teach globally to personal trainers.

How I added $26K extra revenue in 4 weeks learning from CHFI

Dear Fitness Professional,

Our certification courses are designed to help existing personal trainers such as yourself, to be able to grow within the fitness industry as a business or personal brand. Student Brad Cunningham, who attended our CHFI Platinum Package week in April, shared this article with us about his experience and how he has used what he has learnt and added 26k to his business in 4 weeks!

How this course added 26k to my business within 4 weeks, By Brad Cunningham

When I decided to enrol in the CHFI platinum Education package, I admit I was skeptical, I mean, I didn’t want to go to just another ‘PT Course’. With 2 gyms and a young family, 7 days away was a massive investment of my time.

Now let’s address the elephant in the room… It was big investment financially as well. But very early into day 1, I knew I’d made the right decision. What I want to share with you is how I was able to transfer the knowledge I gained from this course into immediate revenue! We’ve been running our gyms for the last 6 years, our systems are sound, our message is clear and member experience is world class. But something was missing.

We had a business model, and we thought it was pretty sound, but within hours of the CHFI course I knew we were missing something pretty huge in our business. There was a whole market we weren’t serving, something that Daine McDonald with his years of extensive knowledge and experience in building up this internationally renowned brand proved to be very well versed and insightful with his recommendations during the course.

A business model, or elegant business model is basically like a bunch of levels in your business, and you will have clients or prospects within each.

Here’s what our model looked like

Our core program was the silver option, and people would pay about $70 per week for this. However at anyone time will have people at all levels, some people just download our free stuff (and that’s ok,) our goal here is to build trust with these prospects so they begin a trial with us, then convert into one of the other ongoing options.

It’s important to know that there’s always about 20% of your client base who want to do more with you, they want more information, more support and are happy to pay more money because they know like and trust you!

Now we had previously thought that our gold option was the holy grail, this program would cater to that 20%, it would get the best results as they’re seeing their coach twice a week, and would follow our semi private program they get full access to the gym, and group training sessions and nutrition support. Now the issue was around our customisation of training and nutrition. We were customising it, but only to a certain degree, and only as much as we could within a group or semi private model.

What the course provided me was the knowledge, the confidence and the ability to fully customise clients training and nutrition together and create a premium product for that 20% of clients who want more from us. As Daine said numerous times over the first two days, you are selling a product which happens to be a service. For that to work your product needs to be the entire package to differentiate yourself in the marketplace.

We have lost clients in the past because they’ve searched elsewhere for this, where we can now offer a fully tailored service for them so they don’t need to go anywhere else.

I took action almost immediately after completing the course, and began creating a process in which to deliver this service, actually if I’m being honest I was partially doing it, taking notes and outlining it as I was doing the course .

Here’s what I did

I created a couple videos around nutrition, training, female cycle, and a couple others for members, giving them a bunch of really useful information that they could implement right away, but still leaving out some parts of the puzzle. Then within a week of that I began offering nutrition and training consultations, I did this via email and our members only Facebook group, $97= completely customised nutrition plan
$197 = completely customised nutrition and training.

I let them know that due to the time and consideration that goes into each program I can only offer 5 appointments a week… I had 6 appointments booked the following week before I could turn it off. I automated the process so people paid, booked their time and received their PARQ, link to Braverman assessment and a few other things prior to their consultation. The consultation is basically to go over their ParQ, Braverman, current training and nutrition, goals etc.

Within 4 weeks post course, I had made my money back and some. I’m now converting 50% of these consultations into ongoing 1 on 1 clients who are paying anywhere between $90-180 per week. The other 50% receive their 12 week plan, some follow up/support and then we check in with them again in another 12 weeks. I’m now Averaging 5 appointments a week at $97 with 2-3 converting into minimum $1k package. Sounds great doesn’t it, 26k within 4 weeks, but this is just the beginning. I’ve now set a solid foundation for a premium 1 on 1 coaching product and are continuing to gain more clients as each week goes by.

To summarise, regardless of what level you’re currently at, how long you’ve been in the industry, there’s always a new level to master and this course is without a doubt one of them.

So whether you want to learn about the business of fitness, nutrition, training or integrating it all together their is no other organsiation out there in Australia (Or perhaps the world) which blends them all together with real world experience and results!

With that said there is no point taking on a course like this without then following up with massive action. So often people will do courses and then don’t implement, potentially leaving money on the table and more importantly clients being under served.

Yours in success,

Brad Cunningham Owner – The Fit Shop

Editors note: If you are a personal trainer interested in learning our industry leading methods when it comes to program design for human health and performance, check out our certification program’s which we teach globally to personal trainers. If you want to learn more about growing your fitness business specifically visit Daine’s personal wesbite www.dainemcdonald.com

Matching Your Training & Nutrition to Your Cycle

By Sarah Bartlett, Senior Coach – Clean Health Fitness Institute

Building on what I discussed in my previous blog article, which was titled ‘The Female Reproductive Cycle & Female Fat Loss’, I want to go a little more in depth into how I vary training and nutrition for myself and my personal training clients to ensure they get results as quickly as possible.

Overview

Training the female client is very different to training a male and therefore requires a different approach.

Her hormonal cycle, and its’ monthly fluctuations have a dramatic impact upon all systems (as hormones do) and can influence motivation, strength, fuel-system utilisation and overall recovery from training.

As a personal trainer with a female client, understanding her cycle and its’ influences, enables us to program in a way that supports your female client’s body and the changes it is going through, ensuring improved performance and fat loss results overall!

Given the average cycle lasts 28 days, I break my mesocycles up into 4 week blocks for most of my female clients, and periodise her training around her cycle, which you can see in my example below.

Remember every women’s cycle timing is different and can change over time. Because of this, I will often use either 3 or 5 week mesocycles depending on the client.

12 WEEK MESOCYCLE OVERVIEW

Overall Goal: Intermediate Fat Loss

Week Program Phase Cycle Phase Resistance Cardio Per week
1 General Prep Follicular 3-4x Full Body None 2x Sauna
2 General Prep Follicular 3-4x Full Body None 2x Sauna
3 General Prep Luteal 3-4x Full Body Walking 2x Sauna, Massage
4 General Prep Luteal 3-4x Full Body deload Walking 2x Sauna, Yoga
5 Hypertrophy Follicular 4x 2-way split Strongman/HIIT 2x Sauna
6 Hypertrophy Follicular 4x 2-way split Strongman/HIIT 2x Sauna
7 Hypertrophy Luteal 4x 2-way split HIIT/Walking 2x Sauna, Massage
8 Hypertrophy Luteal 4x 2-way split deload HIIT/Walking 2x Sauna, Yoga
9 Strength Endurance Follicular 4x 2-way split Strongman/HIIT 2x Sauna
10 Strength Endurance Follicular 4x 2-way split Strongman/HIIT 2x Sauna
11 Strength Endurance Luteal 4x 2-way split HIIT/Walking 2x Sauna, Massage
12 Strength Endurance Luteal 4x 2-way split deload HIIT/Walking 2x Sauna, Yoga

 

Starting Out on a High…

I always like to start a new phase or new program for a female client as her cycle resets, with or immediately following menstruation. During this time, Estrogen is on the rise, following a period of Progesterone dominance – meaning your female client is likely to be feeling more motivated, energetic and outgoing. This is a great time for setting new goals, creating strategies to achieve them and implementing new habits.

For many women, however, this can be an uncomfortable time, and you may have to be mindful of this and wait a few days until menstruation has slowed or subsided completely, prior to ramping up intensity too much.

In Traditional Chinese Medicine philosophy, the phase of menstruation is regarded as a form of “cleansing” for the system – where the body literally flushes out the old blood and with it, emotional baggage, stresses and all the woes from the previous month, ready to start anew.

Certain foods aid the body in this “flushing” process during this time, and are wise to incorporate into a nutrition plan during this phase; some of these include turmeric, ginger, basil, nutmeg, rosemary, mint, cardamom, cumin, fennel, eggplant, beet, onions, garlic, mustard greens and sprouted grains.

Clean Health - Web-015

Using Your Hormonal Peak to Your Advantage

Ovulation is a magical time, and developing awareness around your own, and your client’s, ovulating patterns can offer some serious advantages in your training periodisation and nutrition plans.

A surge in Estrogen and Luteinizing Hormone, a mini surge of FSH, as well as an increase of Testosterone during Ovulation equips females with better focus, higher pain tolerance, increased mind-muscle connection, force-generation, neuromuscular control, sharper memory recall, brain function and more.

As personal trainers, we can utilize this knowledge and program accordingly to best take advantage of this hormonal peak in a female client’s cycle.

This is the ideal time to ramp up intensity such as with a super accumulation phase, to attempt a new PR or Max Lift, and even learn new skills and motor patterns such as Olympic lifting, Muscle Ups, Turkish Get Ups and other advanced skills that are more demanding upon the nervous system.

The one drawback during this phase however, and is certainly important to note, is an increased risk of injury due to an increase in the hormone Relaxin which acts upon tendons and ligaments and “loosens” them slightly. It is even more critical during this time to ensure correct form is adhered to, to prevent injury.

Riding the Progesterone Wave

The Luteal phase can be a more challenging time for training, nutrition and fat loss goals; this is where an understanding coach/personal trainer can be the difference between simply coping and coasting through this phase.

During the first half of this phase, progesterone if on the rise, and with it an increased sense of awareness and anxiety; life seems overwhelmingly hard, scary or dangerous for many. This is likely due to influence of ‘protective’ hormone Progesterone.

I find moderating intensity and volume during this phase to be most beneficial when it come to longevity with training, as your client’s ability to recover is limited. 85% intensity feels like 110%, and sometimes just getting through the session is a battle.

Teach your clients to respect the hormonal cycle, and understand the changes happening in the body and that it is OK to down-regulate loads, reps or sets where needed to ensure you do not overload the central nervous system during this phase.

This is the time when women break down in the weight room – I have literally had clients who burst into tears mid deadlift set- only to finish the session and proclaim they have no idea where that came from. I’m sure any females reading this can relate!

The second half of this phase, in the final week before your client’s period is due, I will often program as a deload week. This allows the body the additional recovery time when it is most needed.

It is also an optimal time to reset all volume targets and conduct reviews or assessments, as women are more analytical during this phase. Recovery and stress management are often crucial components during this phase, and the inclusion of activities such as massage, float tanks, yoga and walking can help to replete serotonin.

On a more positive note, the body is more prone to burning fat for fuel during this phase, however due to dropping hormone levels, many women experience cravings, especially for things such as fat, salt and sugar – nutrition should be tightly controlled to reap the benefits of the body being primed for fat burning.

A Note on Nutrition

At the Clean Health Fitness Institute, all our client’s nutrition plans are individualized to their own somatotype, body fat %, lean mass and activity levels. In saying that, they are certain macronutrient, food group and caloric modifications I do recommend to maximize fat burning throughout the entire cycle.

weights and fruit

Cycle Overview Summary

Week 1: Menstruation/Follicular Phase

  • Training: New program/phase/goal setting
  • Nutrition: More insulin sensitive – increase carbohydrate intake
  • Increase iron consumption – red meat, seafood, pork, chicken, eggs, broccoli and dark leafy greens such as spinach.

Week 2: Follicular Phase/Ovulation

  • Training: Peak Week – attempt PR, max lifts, new skills – Increase volume, intensity and frequency
  • Nutrition: Calories and Carbs are up

Week 3: Luteal Phase

  • Training: Moderate volume and intensity, intuitive training, HIIT is beneficial (if tolerable) as there is an increased afterburn affect, meaning your client will continue to burn more calories post-workout during the Luteal phase than the Follicular
  • Nutrition: Cravings for salt, fat, sugar may increase – tightly controlled nutrition is beneficial here

Week 4: Luteal Phase

  • Training: Moderate volume and intensity, intuitive training, HIIT (if tolerable) Deload week, reset all volume targets
  • Recovery is crucial – good quality food, sleep, massage, yoga, stretching, etc.
  • Nutrition: Tightly controlled nutrition and limit egg yolks, dairy, red meat, saturated fat, starch, sugar, sodium and alcohol
  • Remember to increase fibre

In closing, I really hope you enjoyed reading this article and remember, if you are serious about learning this topic in more depth we highly recommend you look at enrolling in our ongoing education programs for personal trainers. Check out our 2017 calendar of events, which lists our training and nutrition courses around the world.

Yours in health,

The Clean Health Fitness Institute

 

Lauren Simpson Fitness Model Workshop

Are you interested in learning how to build the body of your dreams?

In this one day seminar, internationally renowned WBFF Pro Lauren Simpson will be teaching her top secrets in Melbourne, Sydney and the Gold Coast for building the body of your dreams from someone whom has done it before, having come from being severely underweight and unhealthy to one of the worlds leading fitness models!

Lauren underwent this amazing transformation on herself over the course of year, in this workshop you will learn how!

Lauren underwent this amazing transformation on herself over the course of year, in this workshop you will learn how!

In this seminar, Lauren will be joined by her coach, internationally renowned educator and Clean Health Fitness Institute founder Daine McDonald for a full day of information around lifestyle, nutrition and training.

The information taught will be designed for those interested in competing or already competing in bikini and fitness model, but also overall female body composition transformations for those who don’t want to step up on stage. You do not need to be a fitness professional to attend this, it is designed for anyone who is seriously interested in creating their own dreams physique or helping train others to do the same!

What you will learn:

  • You will learn some simple body composition and lab tests you can run to assess whether you are ready to get up on stage and if so, how long it will take you (12, 24, 48 weeks etc.)
  • You will learn how to pick the best possible nutritional systems to maximize your progression, we cover all the relevant genres such as low carb, high carb, carb cycling, keto, isocaloric, IIFYM, carb backloading and much more!
  • You will learn how to set up the right diet and training methods for your own unique somatic type, current condition and long term goals
  • You will learn how to execute the primary exercises required for bikini and fitness model athletes correctly to maximize tension in the working muscles. Through these practical sessions, you will feel your muscles like never before, allowing you to take it away and apply it with yourself or clients
  • You will learn how to mentally prepare to get up on stage when it comes to your training and nutrition and what you can do outside the gym to improve your performance when you get there
  • You will learn how to choose the right category and federation to ensure you improve your chance for success, along with getting a complete breakdown of everything you must do when not in the gym in the lead up to getting up on stage or peaking for a photo shoot event

Lauren_Simpson_instagram_picture

You will walk away from this seminar with a system you can use to help get yourself up on stage or your clients in as short time possible in as healthy way as possible!

To register for this workshop in your local area, please click one of the links below:

  1. Melbourne 27th May, 2017 @ Queen of Lean, Kensignton
  2. Sydney 17th June, 2017 @ Clean Health Fitness Institute, Chatswood
  3. Gold Coast 22nd July @ Physique Performance Centre, Burleigh Heads

For more information CONTACT our team today or call us on 02 9882 2778!

Business Tips 101: Are You A Personal Trainer Or A Health Coach?

By Daine McDonald / Founder, Clean Health Fitness Institute

One of the most common questions I get asked from personal trainers, gym owners and people within the fitness industry is where do I see personal training five years from now. It is a good question and one that if you want to stay ahead of the times and achieve business success you should already be asking yourself too!

Now if someone had said to me in 2006 that by 2016 I had educated 1000’s of personal trainers in over a dozen countries globally I would have thought they were joking. Back in 2006 the only people in the fitness industry whom were doing such things were Charles Poliquin and Paul Chek, both of whom pioneered the concept of the performance coach or specialist personal trainer. Fast forward 10 years later and this area of development within the fitness industry has exploded… Personal trainers around the world are reinvesting large sums of money into becoming better at their craft.

That combined with a global movement within the greater population towards their health and fitness has resulted in a paradigm shift in the fitness industry where we have personal trainers pushing their knowledge base across areas that 10 and definitely 15 years ago were not even part of the scope of practice or skills required to be a stand out personal trainer. We now have personal trainers educating themselves in manual therapies, nutrition, functional medicine, athletic performance, life coaching and much more, which has at the top of the industry resulted in a new job title. The industry elite are no longer personal trainers, they are Health Coaches.

Coaching a group of students with my good friend and industry colleague Sebastian Oreb in 2014...

Coaching a group of students with my good friend and industry colleague Sebastian Oreb in 2014…

I saw this as far back as 2008, when I founded the Clean Health Fitness Institute which today is widely regarded as Australia’s leading RTO and Certificate 3 & 4 in Fitness provider for people wanting to become personal trainers, or those within the fitness industry who wish to continue their ongoing education through our Performance PT Coach and Performance Nutrition Coach certification programs.

So what exactly is a health coach? Well firstly you need to look at what the word health actually encompasses. In my opinion health is a broad term that can include but is not limited to the following:

  • Physical fitness and internal health (Lifestyle and nutrition)
  • Physical strength and longevity in life (Strength training etc)
  • Mental fitness (Mental performance and ability to deal with stress)

Currently, through the Clean Health Fitness Institute is in the process of developing a diploma in health coaching which will be fully recognised through the Australian Qualifications & Standards Authority (ASQA) and is designed to teach people all areas of health and fitness so that a truly life lasting and positive change can be created through the clients that this new breed of fitness professional comes in contact with. Check out the video below which gives a break down on how the Clean Health Fitness Institute can help develop you as a health coach!

Now why is this important? Simply put, in my opinion the days of counting reps are over, in such a competitive market place the general consumer wants more than a boot camp instructor to help them along their health and fitness journey. People are willing to invest large amounts of capital which has lead to the rise of the boutique fitness business by those within the industry whom are already much more than just a personal trainer. In Australia many of these are my colleagues that I have worked with or mentored or either studied with over the years. These include and are not limited to people such as:

  1. Marty Williams & Kelly Martinovich from the Shredded Strength Institute in Perth
  2. Kristy & Adam Glossop from Tuff Team in Perth
  3. Corey Baldock from the Apex Performance Institute in Tasmania
  4. David O’Brien from 5EW in Melbourne
  5. Dane Hutchinson from the Physique Performance Centre on the Gold Coast
  6. Amanda Brown from The Queen of Lean in Melbourne
  7. Daymon Hayhow from Recomp HQ in Melbourne
  8. Sebastian Oreb from Base Gym in Sydney

So in summary if you a personal trainer wanting to take your career and business to new heights in the coming years reinvest back into yourself and learn more than just about training your clients, those that do will separate themselves from the pack, those that don’t will in my opinion over time die a slow and mediocre death!

Yours in success,
DM

Editors note: For more information on our fitness business intensive program, CONTACT US today to find out more so that we can help take your fitness business to the next level!