Founder & CEO
In 2002 a man started his career in the fitness industry as a personal trainer, his name is Daine McDonald. No ordinary person his philosophy was unlike those of his contemporaries , as he believed to obtain optimal health, “you needed to look past just the training aspect, but into a clients lifestyle and nutrition”.
Having worked in the Fitness First system running his own personal training business, he decided in 2008 to start-up a company that has become renowned within the fitness industry worldwide, the Clean Health Fitness Institute. It was founded on the principles that he had forged in the fitness industry over the previous 6 years of lifestyle, nutrition and training. He wanted to create a brand that embodied his philosophy on life and training, which was to look at things holistically.
Daine’s philosophy is and always has been ‘to achieve optimal results with the average person you needed to address every aspect of their life’… Lifestyle and related factors such as stress work and sleep. You also need to look at their nutrition, the type of foods they were eating, the amount of calories they were consuming (either too little or too much) and the ratio/timing of those calories. Once those two factors had been assessed, only then you could begin training a client.
Many years later this lead to him co-founding iNutrition Pro, the world’s leading nutritional program design software for personal trainers and health professionals. So the level and detail of nutrition and diet advice given to people wanting to get into better shape could be improved.
Throughout his career Daine has been able to bring about lifelong changes and peak performance for not only competitive athletes through to Olympic medallist level, but also the recreational gym enthusiast alike. He has created national and international champions in raw powerlifting, natural fitness/sports model, mogul skiing, and boxing along with having coached professional NRL and ARU players. When people or athletes want to obtain their optimal level of health and performance, Daine is the person they turn to for advice.
He has also become an accomplished writer who has contributed to numerous publications over the years including the Sydney Morning Herald, Men’s Muscle & Health, Men’s Fitness, Australian Women’s Health & Fitness, Oxygen Magazine, The Australian Biggest Loser Club, Fitness First Magazine and Nine MSN’s Health and Well-being site.
Today Daine is considered one of the premiere health and fitness experts globally and has made a massive impact on the Australian fitness industry. Over the last decade he has been personally responsible for developing many of the best personal trainers from around the country.
To this day, he still takes care of mentoring all the company personal trainers which ties in with his main focus now – the development of fitness industry professionals. Whether improving them through education or helping to build their business his passion is raising the bar of quality in the fitness industry globally this has seen him personally educate and mentor over 2000 personal trainers and health professionals in his career.
To this end he is responsible for the creation of our industry leading personal trainer education programs, which now also cater to the Certificate 3 and 4 in fitness through our company RTO. For more information on Daine you can visit his website www.dainemcdonald.com .